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Analytics in Latin America


If you run an e-commerce site or use AdWords to direct traffic to your business' webpage, chances are you're interested in knowing what visitors to your site are clicking on, what content interests these potential customers and what avenues brought...
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Six tips to surviving CRM design hell...


Having spent the past six weeks in CRM design hell, I thought Iíd share some tips on surviving the process while it was freshly seared on my memory. Trust me, CRM design work, rather like a prolonged course of dental treatment, isnít the most fun...
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Why Are You Messin' With My URLs?


We recently received a great question from a savvy AdWords user over on the message boards. We've been asked this question a few times, so we figured that now would be a great time to expand. Scott...
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How to revive a failing CRM system...


Thereís been a lot of bad press about customer relationship management (CRM) technology over the years. While a lot has been made about CRM failures, the reality is that only a very small proportion of implementations actually fail in the...
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Review: Web Form Design


Itís not hard to like a book on web forms that starts with the simple truth: ďForms suck.Ē Luke Wroblewskiís Web Form Design: Filling in the Blanks is quite a good book, filled with practical advice told in an engaging manner. I canít imagine any...
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Introducing Salesforce for Google Apps


† Today we are excited to announce that we have expanded our partnership with Google and together have delivered an industry-changing new product called Salesforce for Google Apps. It went live last night at 11pm PST to all salesforce.com...
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Google's Campfire for App Engine


Appirio was thrilled to participate in tonight's Campfire One event, hosted by Google to showcase the new capabilities of Google App Engine. Google gave 3 partners (IBM, Oracle, and Appirio) early access to these capabilities, and asked us to kick...
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Performance Management in a Tighter Economy


As we move to tighter economic conditions, Performance Management is becoming critically important to organisations and managers. In the last few years, there has been a tremendous move from traditional reactive Appraisal systems to proactive...
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